Sunday, 18 May 2008

I Wonder Why There Are Less Books on Personal Finance in the UK?

I count myself very lucky that I have been able to travel frequently and extensively to many places in the world. They say travel broadens the mind and I know from experience that it has certainly played a part in broadening mine.

Two of my favorite destinations are Florida and Toronto, vastly different from each other, but immensely enjoyable for many reasons. I have on every occasion to either destination spent at least 2-3 hours inside book stores gathering books on personal finance, goal setting, business development, planning and organisation, motivation and mindset development. The staggering thing was the amount of reading material available on ALL of those subjects. I know they say everything is bigger in America, so I thought I would test the same scenario in Toronto. The answer was quickly found by passing a store named "The World's Biggest Book Store" right next to the main shopping centre and crammed with every book, Audio Book, DVD and magazine you could think of.

The Secret, by Rhonda Byrne was everywhere you could look, available in all formats right off the shelf, next to several others on the same subject, written by Personal Wealth Coaches, Philosophers and Motivational Speakers that are household names in the America's and round the world. This mindset is developed at a young age and is significantly different it would appear in the UK.

If I were to ask myself as a business person Why There Are Less Books on Personal Finance in The UK, I would have to reason that market research would show there is simply less demand.
With the current market conditions showing that you can't simply rely on rising house prices to increase your Net Worth, I wonder how long it will take before people realise that self education in Personal Finance is the starting point in building long term stability and wealth.

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